B2B lead generation has historically relied on manual research, cold outreach, and broad advertising campaigns. These methods are often inefficient, costly, and yield inconsistent results. AI changes the game by leveraging vast datasets, predictive analytics, and machine learning models to identify prospects who are most likely to convert.

A law firm using AI to analyze past client data can identify the most profitable case types and geographic areas. By focusing marketing spend on these segments, the firm can increase intake quality and reduce wasted budget on low-yield channels.

Shock Fact: Marketing is a long-term effort, but it has come to have short-term accountability.” The big ask is always how many leads can you generate right now? However, all this focus on lead gen means shorting demand generation — which is the source of leads. There is a solution, but it might be looking at it from an ABM+ New AI + Omnichannel marketing strategy perspective. Hello again!   As a forward-thinking business professional, you undoubtedly understand the pivotal r