Shock Fact: Marketing is a long-term effort, but it has come to have short-term accountability.” The big ask is always how many leads can you generate right now? However, all this focus on lead gen means shorting demand generation — which is the source of leads. There is a solution, but it might be looking at it from an ABM+ New AI + Omnichannel marketing strategy perspective. Hello again!   As a forward-thinking business professional, you undoubtedly understand the pivotal r